The word 着迷 is formed through a vivid conceptual metaphor: the character 着, which carries the sense of "to attach" or "to be caught in", is combined with 迷, meaning "enchantment" or "fascination". Together, they create the immediate image of one's mind or attention being actively hooked, fastened, or ensnared by something captivating, as if caught in a net of wonder. It’s a pictorial fusion of the state of being tethered to a powerful, all-consuming allure.