The Chinese word **促销 (cùxiāo)** is a compound term formed by combining two meaningful characters: **促 (cù)**, which means "to urge," "to hasten," or "to promote," and **销 (xiāo)**, which means "to sell" or "sales." Together, they create a logical semantic unit where **促** acts on **销**; it describes the action of "urging sales" or "promoting selling." This formation follows a common verb-object or cause-effect structure in Chinese word formation, resulting in a noun that encapsulates the entire concept of a **sales promotion**—any commercial activity designed to stimulate demand and increase the volume of goods sold.