The Chinese word **减价** (jiǎnjià) is a compound formed by combining two meaningful characters: **减** (jiǎn), meaning "to reduce" or "to decrease," and **价** (jià), meaning "price." It follows a common grammatical structure in Chinese where a verb (**减**) is placed before its object (**价**) to create a verb-object compound. Therefore, the term literally and directly means "to reduce price," succinctly conveying the concept of a price cut or discount.