The word **营销 (yíngxiāo)**, meaning "marketing," is a modern compound formed by combining two distinct characters: **营 (yíng)**, which carries connotations of "operating," "managing," or "seeking," and **销 (xiāo)**, which means "to sell" or "to market." The term is thus a logical semantic synthesis where **营** represents the strategic planning, management, and campaign aspects of the process, while **销** directly denotes the act of sales and distribution. Together, they encapsulate the full spectrum of activities from market analysis and strategy (**营**) to the actual promotion and selling of products or services (**销**), reflecting the integrated Western concept of marketing that was adopted into Chinese business vocabulary.