The word "刊登" is a compound verb formed through the combination of two complementary characters: "刊", which means to publish or print (especially in a periodical), and "登", which means to record, publish, or carry something. Together, they create a semantically reinforced term where "刊" specifies the medium (printed publication) and "登" specifies the action (to record or publish within it). Thus, "刊登" literally means "to publish and record in print", converging to express the modern meaning of "to publish (an article, notice, etc.) in a newspaper or magazine".