About

The Chinese word 品牌 (pǐnpái), meaning "brand", is formed through a conceptual fusion of its two component characters. The first character, 品, originally depicted three vessels, conveying ideas of abundance, grade, and quality, and carries connotations of judging, tasting, or classifying something based on its standard. The second character, 牌, refers to a tablet, placard, or label, a physical marker used for identification or signage. Therefore, the compound 品牌 conceptually merges the intrinsic notion of graded quality or character (品) with the extrinsic notion of a public marker or label (牌), perfectly encapsulating the modern concept of a brand as a distinctive identity signifying a specific standard of quality.

Example Sentences Hide

这是一个著名品牌

Zhè shì yī gè zhùmíng pǐnpái.

This is a famous brand.

这个品牌的产品很受欢迎。

Zhège pǐnpái de chǎnpǐn hěn shòu huānyíng.

The products of this brand are very popular.

品牌形象对于企业很重要。

Pǐnpái xíngxiàng duìyú qǐyè hěn zhòngyào.

Brand image is very important for enterprises.

他们致力于提升品牌价值。

Tāmen zhìlì yú tíshēng pǐnpái jiàzhí.

They are committed to enhancing brand value.

通过市场营销策略,这个品牌成功地扩大了影响力。

Tōngguò shìchǎng yíngxiāo cèlüè, zhège pǐnpái chénggōng de kuòdàle yǐngxiǎnglì.

Through marketing strategies, this brand has successfully expanded its influence.

Word Definition - 品牌

pǐn pái brand name; trademark

Individual Character Details