The word 展开 is formed through the combination of two meaningful characters, where the first character 展 (zhǎn), meaning "to unfold" or "to extend", conceptually precedes and enables the action of the second character 开 (kāi), meaning "to open" or "to spread". Together, they create a compound verb that visually and logically depicts a process of something (like a scroll, map, or event) first being unfolded or stretched out (展) and thereby becoming opened up and deployed (开), resulting in the integrated meaning of "to spread out", "to launch", or "to carry out".