The Chinese word **招聘 (zhāopìn)**, meaning "to recruit" or "job advertisement," is a **compound word** formed by combining two distinct characters, each with its own meaning, to create a new, more specific concept. The first character, **招 (zhāo)**, carries the sense of "to beckon," "to summon," or "to recruit." The second character, **聘 (pìn)**, means "to engage" or "to hire," often in a formal or contractual sense. When combined, they sequentially describe the complete action of first seeking out and summoning candidates (**招**) and then formally employing them (**聘**), thus semantically merging to represent the entire process of recruitment.