The Chinese word **声望 (shēngwàng)**, meaning "prestige" or "reputation," is a compound formed by combining two meaningful characters (morphemes): **声 (shēng)**, which originally means "sound" or "voice" but extends metaphorically to "reputation" or "fame," and **望 (wàng)**, which means "to look at" or "to gaze toward" and by extension conveys the idea of "prestige," "expectation," or "renown." Together, they create a coordinative (or parallel) compound where both elements contribute related meanings—"声" providing the notion of fame that is heard or spoken of, and "望" contributing the notion of esteem that is looked up to—resulting in the comprehensive concept of socially recognized honor and high standing.