The word **张扬** is a compound formed by combining two distinct but semantically related characters: **张** (*zhāng*), which carries meanings of "to open up," "to spread," or "to stretch," and **扬** (*yáng*), which means "to raise," "to lift," or "to publicize." Together, they undergo a process of **semantic fusion**, where the individual literal actions evolve into an abstract, figurative meaning. The compound thus describes the act of making something (often oneself, one's personality, or an opinion) overtly visible, prominent, or flamboyant, conveying a sense of **ostentatious display** or **unrestrained public expression**, often with a slightly negative connotation of being overly showy or arrogant.