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The word "扑面" is formed by combining the character "扑", meaning to rush or flap, with "面", meaning face, resulting in a verb-object structure that literally conveys something striking or blowing directly against the face.

Word Definition - 扑面

pū miàn lit. sth hits one in the face; directly in one's face; sth assaults the senses; blatant (advertising); eye-catching; (a smell) assaults the nostrils

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