The word "湘绣" is formed by combining the character "湘", which refers to the Hunan region or the Xiang River, with the character "绣", meaning embroidery, to designate the specific style of embroidery originating from that area.
Word Definition - 湘绣
xiāng xiùHunan embroidery, one of the four major traditional styles of Chinese embroidery (the other three being 蘇繡|苏绣[sū xiù], 粵繡|粤绣[yuè xiù] and 蜀繡|蜀绣[shǔ xiù])