About
The word 不顾 (bùgù) is a disyllabic compound formed through the common Chinese morphological process of combining two meaningful characters (morphemes) into a single lexical unit with a new, specific meaning. It is a verb-object structure where 不 (bù), meaning "not", acts as the negator modifying the verb 顾 (gù), which means "to turn around to look", "to attend to", or "to consider". Thus, the literal sense is "not to turn one's attention to", which semantically extends to meanings such as "to disregard", "to ignore", or "in spite of", where the subject willfully neglects or proceeds without consideration for something.