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The idiom 童叟无欺 is formed by sequentially combining the character 童 (child) and 叟 (old man) to collectively represent people of all ages, followed by 无 (without) and 欺 (deception), resulting in a literal composition meaning "no deception towards children or old men", which directly conveys the idea of honest and equitable treatment for everyone.

Word Definition - 童叟无欺

tóng sǒu wú qī cheating neither old nor young (idiom); treating youngsters and old folk equally scrupulously; Our house offers sincere treatment to all and fair trade to old and young alike.