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The character 徕 (lái), simplified from the traditional 徠, combines the radical 彳 (a step, walking) with the component 来 (originally 來). This right-hand part provides both the pronunciation and a semantic link to 'coming' or 'arriving'. The character means to actively encourage, attract, or invite people to come to a place or participate in an activity. It is most often seen in the compound 招徕 (zhāolái), which refers to the commercial practice of soliciting customers or business, emphasizing a deliberate effort to bring people toward a speaker or establishment.
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