About
The character 徕 (lái), a simplified form of 徠, combines the 彳 radical (indicating movement) with the component 来 (traditionally 來), which serves both phonetically and semantically to convey the notion of coming. Its primary function is to denote the act of enticing or drawing people to a place or activity. This sense is most evident in compounds such as 招徕 (zhāolái), a term used in commerce for soliciting customers or attracting business, highlighting an active effort to bring people toward one's location.
Etymology Hide
